Privacy Policy

Welcome to betPrimero (“we,” “us,” or “our”). Your privacy is of utmost importance to us. This Privacy Policy explains how we collect, use, store, and share your personal data when you access or use our website betprimero.co.uk and associated services. By using our platform, you consent to the practices described herein. If you do not agree, please do not use our services.

1. Data Controller

The data controller responsible for your personal information is betPrimero Ltd, a company registered in the United Kingdom. For any questions or concerns about your data or this policy, please contact our Data Protection Officer at [email protected].

2. Information We Collect

We collect various types of information to provide and improve our services, including but not limited to:

  • Full name, date of birth, and gender
  • Contact details such as email address, telephone number, and residential address
  • Account registration and profile information
  • Payment and withdrawal details
  • IP address, device, and browser data
  • Usage data including login times, betting activity, and preferences
  • Documents submitted for identity verification and compliance with legal obligations
  • Special category data (e.g., health information) if voluntarily provided, for responsible gambling purposes
  • Information from third-party sources for fraud prevention and regulatory compliance

3. How We Use Your Information

Your personal data is processed for the following purposes:

  • To create and manage your user account
  • To verify your identity and age to comply with UK gambling laws
  • To process deposits, withdrawals, and other financial transactions securely
  • To comply with legal and regulatory obligations, including anti-money laundering (AML) and responsible gambling requirements
  • To communicate important updates about your account and our services
  • To deliver promotions, bonuses, and marketing communications with your explicit consent
  • To personalise your experience and improve our platform’s functionality
  • To analyse usage patterns and generate aggregated reports for business insights
  • To detect, prevent, and investigate fraud, suspicious activity, and security threats

4. Legal Basis for Processing

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our lawful grounds include:

  • Your explicit consent, where required
  • Performance of a contract with you (e.g., providing betting services)
  • Compliance with legal and regulatory obligations
  • Our legitimate interests in operating, securing, and improving our platform, provided these do not override your rights

5. Data Retention

Your personal data will be retained only as long as necessary to fulfil the purposes outlined in this policy or to comply with applicable laws. Typically, we keep your data for up to five years after account closure or last activity, unless a longer retention period is required by law, such as for self-exclusion records or ongoing investigations.

6. Marketing Communications

We will only send you marketing messages if you have given your explicit consent. You can update your preferences or unsubscribe at any time via your account settings or by using the unsubscribe link included in our emails. We respect your choices and will not send marketing communications if you opt out.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, including:

  • Ensuring website functionality and security
  • Remembering your preferences and login details
  • Analysing site usage to improve performance
  • Delivering personalised advertisements

You can manage or disable cookies through your browser settings; however, some cookies are essential for our site to function correctly.

8. Sharing and International Transfers

Your personal information may be shared with:

  • Trusted third-party service providers, such as payment processors and IT support
  • Regulatory and law enforcement authorities as legally required
  • Fraud prevention and identity verification agencies
  • Affiliates within the betPrimero corporate group
  • Other parties with your explicit consent

Where data is transferred outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your information.

9. Security of Your Data

We implement robust technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration. These measures are regularly reviewed and updated to maintain high security standards.

10. Your Rights

Under UK data protection laws, you have the following rights regarding your personal data:

  • The right to be informed about how your data is used
  • The right to access your personal data
  • The right to rectify inaccurate or incomplete data
  • The right to erasure in certain circumstances
  • The right to restrict or object to processing
  • The right to data portability
  • The right to withdraw consent at any time, without affecting prior processing
  • The right to object to automated decision-making, including profiling, where it has legal or significant effects

To exercise any of these rights, please contact us at [email protected]. We will respond promptly and in accordance with legal requirements.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. All updates will be posted here with a revised date. Continued use of our platform after changes constitutes acceptance of the updated policy.

12. Complaints

If you have concerns about our handling of your personal data, please contact us first at [email protected]. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection authority. Visit their website for more information: https://ico.org.uk.

13. Responsible Gambling

betPrimero is committed to promoting responsible gambling. If you need support or advice regarding gambling harm, please visit the UK Gambling Commission or organisations such as BeGambleAware for confidential help and resources.

Last updated: 28.05.2025